Develop and market a B2B portal – Sony
Sony wanted to build up a presence and B2B sales channel for their Xperia devices. I was brought in to lead a project to develop a B2B portal where we could market mobile-device management capabilities, business features, partners and how to deploy Sony’s mobile devices throughout your business.
Together with a new sales team, we increased B2B sales by over 2000% in 2 years and won the Sony Presidents Award in 2015 for the best cross-functional team with the most sales growth in the mobile business. I continued to own the web portal and some marketing for the next 3 years. In 2019 Sony’s mobile business merged with Sony Electronics and the B2B portal was replaced on the Sony Electronics website.

Video
I wrote a script and worked with a video agency to create this video. It originally had over 200,000 views. It got moved when Sony Mobile merged with Sony Electronics.
The Team
The global team consisted of:
1 x Product Owners (UK)
1 x Project Manager (UK/me)
1 x Sponsor (Japan)
1 x Sponsor (Sweden)
1 x SDK developer (Sweden)
1 x Partner Manager (Sweden)
1 x Sales Channel Director
3 x Sales Managers
3 x Web Developers (Sweden)
1 x UX/UI design agency (UK)
1 x Technical Copywriter (UK/me)
1 x Videographer (Sweden)
10+ x Senior Stakeholders (global)
10 x Enterprise Software Developers