Launch and market Audio Control API – Sony
Sony needed to release their first public audio API to compete in the smart home market with their Home Audio products. It allowed the control of a selection of their products – receivers, soundbars and speakers. The API also needed to be integrated with smart hub IoT products.
I managed this project over 6 months with a focus on marketing the API to developers working with smart hubs, and with partners in mind like Samsungs’ SmartThings. Together with Sony developers in Sweden and Tokyo and a Product Owner in Tokyo I was able to manage the release of the API on-time.
The project included the packaging of code, legal reviews, marketing campaigns, creating a marketing video, tutorials and a website. The API was successfully launched at the end of 2017, with leading partnerships now being created to further its adoption.
I created wireframes, wrote the copy, built the pages in WordPress and worked with designers to make on-brand imagery. This was then signed off by the project sponsor in Tokyo.
I worked with Sony’s in-house designers to create an explainer video for the API. I wrote the script and provided guidance as to what the video should show. After reviews, I signed it off.
The API was aimed at developers, so I created marketing that could be picked up by the right publications. There are also repositories and info on Github and Stackoverflow.
Our global team for this project consisted of:
1 x Product Manager/Project Manager/Web Designer (UK/me)
1 x Sponsor (Japan)
1 x Senior Developer (Sweden)
2 x Senior Developers (Japan)
1 x Technical Copywriter (US)
1 x Graphic Designer (Sweden)
1 x Video Team (Sweden)